Don’t blow your own trumpet, I was taught. It is unseemly. Attention seeking. Narcissistic even.

Fair enough.

This is the problem though: when you’re a self-publishing author, you don’t have a wingman taking care of the brass section. Any laudatory trumpeting will have to be done by yours truly, for you are not only an author, but also a blinkered editor, a dilettante publisher, a lethargic sales manager and a goofy media liaison officer. And don’t start me on the joys of completing business activity statements…

You get the picture: there is a point where writing a novel feels like the easy bit. Continue reading →